Kotler, P. (1988). Marketing Management/6e (6th ed.). Prentice Hall of India.
Chicago Edition CitationKotler, P. Marketing Management/6e. 6th ed. Prentice Hall of India, 1988.
MLA Edition CitationKotler, P. Marketing Management/6e. 6th ed. Prentice Hall of India, 1988.
Warning: These citations may not always be 100% accurate.