Mitchell, A. (2003). Right side up: Building brands in the age of organized consumer. Profile.
Chicago ZitierstilMitchell, Alan. Right Side Up: Building Brands in the Age of Organized Consumer. UK: Profile, 2003.
MLA ZitierstilMitchell, Alan. Right Side Up: Building Brands in the Age of Organized Consumer. Profile, 2003.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.