Mitchell, A. (2003). Right side up: Building brands in the age of organized consumer. Profile.
Dyfyniad Arddull ChicagoMitchell, Alan. Right Side Up: Building Brands in the Age of Organized Consumer. UK: Profile, 2003.
Dyfyniad MLAMitchell, Alan. Right Side Up: Building Brands in the Age of Organized Consumer. Profile, 2003.
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