Kotler, P. (1986). Marketing management: Analysis, planning, and control (5th ed.). Prentice-Hall of India Pvt. Ltd.
Chicago Edition CitationKotler, Philip. Marketing Management: Analysis, Planning, and Control. 5th ed. New Delhi: Prentice-Hall of India Pvt. Ltd, 1986.
Deismireacht MLAKotler, Philip. Marketing Management: Analysis, Planning, and Control. 5th ed. Prentice-Hall of India Pvt. Ltd, 1986.
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