APA Zitierstil

Kotler, P. (1986). Marketing management: Analysis, planning, and control (5th ed.). Prentice-Hall of India Pvt. Ltd.

Chicago Zitierstil

Kotler, Philip. Marketing Management: Analysis, Planning, and Control. 5th ed. New Delhi: Prentice-Hall of India Pvt. Ltd, 1986.

MLA Zitierstil

Kotler, Philip. Marketing Management: Analysis, Planning, and Control. 5th ed. Prentice-Hall of India Pvt. Ltd, 1986.