Walker, O. C. (2006). Marketing strategy: A decision focused approach/5e (5th ed.). Tata McGraw-Hill.
शिकागो स्टाइल उद्धरणWalker, Orville. C.Jr. Marketing Strategy: A Decision Focused Approach/5e. 5th ed. New Delhi: Tata McGraw-Hill, 2006.
एमएलए उद्धरणWalker, Orville. C.Jr. Marketing Strategy: A Decision Focused Approach/5e. 5th ed. Tata McGraw-Hill, 2006.
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