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Services marketing people, technology and strategy/5e
| Main Author: | Lovelock, Christopher |
|---|---|
| Other Authors: | Wirtz, Jochen, Chatterjee, Jayanta |
| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi
Dorling Kindersely
2006
|
| Edition: | 5th ed |
| Subjects: |
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