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Services marketing people, technology and strategy/5e

Dades bibliogràfiques
Autor principal:	Lovelock, Christopher
Altres autors:	Wirtz, Jochen, Chatterjee, Jayanta
Format:	Printed Book
Idioma:	English
Publicat:	New Delhi Dorling Kindersely 2006
Edició:	5th ed
Matèries:	Services marketing

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