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Services marketing people, technology and strategy/5e
| Main Author: | |
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| Other Authors: | , |
| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi
Dorling Kindersely
2006
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| Edition: | 5th ed |
| Subjects: |
| Physical Description: | xvi,594p. |
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| ISBN: | 9788177584509 |