Cita APA

Lovelock, C., Wirtz, J., & Chatterjee, J. (2006). Services marketing: People, technology and strategy/5e (5th ed.). Dorling Kindersely.

Citación estilo Chicago

Lovelock, Christopher, Jochen Wirtz, and Jayanta Chatterjee. Services Marketing: People, Technology and Strategy/5e. 5th ed. New Delhi: Dorling Kindersely, 2006.

Cita MLA

Lovelock, Christopher, et al. Services Marketing: People, Technology and Strategy/5e. 5th ed. Dorling Kindersely, 2006.