Singh, N., & Thakur, D. (2005). Marketing principles and techniques: A basic text-cum-reference book for all students of management, commerce and all courses in marketing management/2e (2nd ed.). Deep and Deep.
Chicago Edition CitationSingh, Nirmal, and Devendra Thakur. Marketing Principles and Techniques: A Basic Text-cum-reference Book for All Students of Management, Commerce and All Courses in Marketing Management/2e. 2nd ed. New Delhi: Deep and Deep, 2005.
MLA Edition CitationSingh, Nirmal, and Devendra Thakur. Marketing Principles and Techniques: A Basic Text-cum-reference Book for All Students of Management, Commerce and All Courses in Marketing Management/2e. 2nd ed. Deep and Deep, 2005.
Warning: These citations may not always be 100% accurate.