Jain, J., & Singh, P. (2007). Modern advertising management: Principles and techniques. Regal.
Chicago Edition CitationJain, J.N, and P.P Singh. Modern Advertising Management: Principles and Techniques. New Delhi: Regal, 2007.
MLA Edition CitationJain, J.N, and P.P Singh. Modern Advertising Management: Principles and Techniques. Regal, 2007.
Warning: These citations may not always be 100% accurate.