Mc Carthy, E. (1978). Basic Marketing: A managerial approach/6e (6th ed.). Richard D Irwin.
Chicago Edition CitationMc Carthy, E.J. Basic Marketing: A Managerial Approach/6e. 6th ed. Ontario: Richard D Irwin, 1978.
Deismireacht MLAMc Carthy, E.J. Basic Marketing: A Managerial Approach/6e. 6th ed. Richard D Irwin, 1978.
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