Cita APA

Mc Carthy, E. (1978). Basic Marketing: A managerial approach/6e (6th ed.). Richard D Irwin.

Chicago Edition Citation

Mc Carthy, E.J. Basic Marketing: A Managerial Approach/6e. 6th ed. Ontario: Richard D Irwin, 1978.

Cita MLA

Mc Carthy, E.J. Basic Marketing: A Managerial Approach/6e. 6th ed. Richard D Irwin, 1978.