Chunawalla, S., & K.C Sethia. (1987). Foundations of advertising theory and practice. Himalaya.
Chicago Edition CitationChunawalla, S.A, and K.C Sethia. Foundations of Advertising Theory and Practice. Bombay: Himalaya, 1987.
MLA Edition CitationChunawalla, S.A, and K.C Sethia. Foundations of Advertising Theory and Practice. Himalaya, 1987.
Warning: These citations may not always be 100% accurate.