Cita APA

Kotler, P. (1987). Marketing management: Analysis, planning, and control (5th ed.). Prentice-Hall of India private limited.

Citación estilo Chicago

Kotler, Philip. Marketing Management: Analysis, Planning, and Control. 5th ed. New Delhi: Prentice-Hall of India private limited, 1987.

Cita MLA

Kotler, Philip. Marketing Management: Analysis, Planning, and Control. 5th ed. Prentice-Hall of India private limited, 1987.