Kotler, P. (1987). Marketing management: Analysis, planning, and control (5th ed.). Prentice-Hall of India private limited.
Styl ChicagoKotler, Philip. Marketing Management: Analysis, Planning, and Control. 5th ed. New Delhi: Prentice-Hall of India private limited, 1987.
Citace podle MLAKotler, Philip. Marketing Management: Analysis, Planning, and Control. 5th ed. Prentice-Hall of India private limited, 1987.
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