APA Edition Citation

Kotler, P. (1987). Marketing management: Analysis, planning, and control (5th ed.). Prentice-Hall of India private limited.

Chicago Edition Citation

Kotler, Philip. Marketing Management: Analysis, Planning, and Control. 5th ed. New Delhi: Prentice-Hall of India private limited, 1987.

MLA Edition Citation

Kotler, Philip. Marketing Management: Analysis, Planning, and Control. 5th ed. Prentice-Hall of India private limited, 1987.