APA Edition Citation

Kotler,Philip. (1986). Marketing management: Analysis, planning and control/5e (5th ed.). Prentice Hall of India Pvt. Ltd.

Chicago Edition Citation

Kotler,Philip. Marketing Management: Analysis, Planning and Control/5e. 5th ed. New Delhi: Prentice Hall of India Pvt. Ltd, 1986.

MLA Edition Citation

Kotler,Philip. Marketing Management: Analysis, Planning and Control/5e. 5th ed. Prentice Hall of India Pvt. Ltd, 1986.

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