Cita APA

Kotler,Philip. (1986). Marketing management: Analysis, planning and control/5e (5th ed.). Prentice Hall of India Pvt. Ltd.

Chicago Edition Citation

Kotler,Philip. Marketing Management: Analysis, Planning and Control/5e. 5th ed. New Delhi: Prentice Hall of India Pvt. Ltd, 1986.

Cita MLA

Kotler,Philip. Marketing Management: Analysis, Planning and Control/5e. 5th ed. Prentice Hall of India Pvt. Ltd, 1986.