Schiffman, L. G., & Kanak Leslie Lazar. (2000). Consumer behavior/6e (6th ed.). Prentice-Hall of India.
Chicago Edition CitationSchiffman, Leon G., i Kanak Leslie Lazar. Consumer Behavior/6e. 6th ed. New Delhi: Prentice-Hall of India, 2000.
Cita MLASchiffman, Leon G., i Kanak Leslie Lazar. Consumer Behavior/6e. 6th ed. Prentice-Hall of India, 2000.
Atenció: Aquestes cites poden no estar 100% correctes.