Schiffman, L. G., & Kanak Leslie Lazar. (2000). Consumer behavior/6e (6th ed.). Prentice-Hall of India.
Chicago Edition CitationSchiffman, Leon G., and Kanak Leslie Lazar. Consumer Behavior/6e. 6th ed. New Delhi: Prentice-Hall of India, 2000.
MLA Edition CitationSchiffman, Leon G., and Kanak Leslie Lazar. Consumer Behavior/6e. 6th ed. Prentice-Hall of India, 2000.
Warning: These citations may not always be 100% accurate.