Kotler,Philip. (1984). Marketing management/5e (5th ed.). Prentice Hall.
Čikaški stil citiranjaKotler,Philip. Marketing Management/5e. 5th ed. New delhi: Prentice Hall, 1984.
MLA način citiranjaKotler,Philip. Marketing Management/5e. 5th ed. Prentice Hall, 1984.
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