Cita APA

Kotler,Philip. (1984). Marketing management/5e (5th ed.). Prentice Hall.

Citación estilo Chicago

Kotler,Philip. Marketing Management/5e. 5th ed. New delhi: Prentice Hall, 1984.

Cita MLA

Kotler,Philip. Marketing Management/5e. 5th ed. Prentice Hall, 1984.