APA Edition Citation

Aaker, D. A., & John G Myers. (1986). Advertising Management/2e (2nd Ed.). Prentice-Hall.

Chicago Edition Citation

Aaker, David A., and John G Myers. Advertising Management/2e. 2nd Ed. Nsew Delhi: Prentice-Hall, 1986.

MLA Edition Citation

Aaker, David A., and John G Myers. Advertising Management/2e. 2nd Ed. Prentice-Hall, 1986.