APA Edition Citation

Kassarjian, H. H., & Batten,James .R. (1983). Journal of consumer research. Graduate school of management, University of california.

Chicago Edition Citation

Kassarjian, Harold H., and Batten,James .R. Journal of Consumer Research. Los Angeles: Graduate school of management, University of california, 1983.

MLA Edition Citation

Kassarjian, Harold H., and Batten,James .R. Journal of Consumer Research. Graduate school of management, University of california, 1983.

Warning: These citations may not always be 100% accurate.