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Consumer behaviour

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Bibliografski detalji
Glavni autor:	Bennett, Peter. D
Daljnji autori:	Kassarjian,Harold H
Jezik:	English
Izdano:	New Delhi Prentice Hall of India 1983
Serija:	Prentice-Hall Foundations of marketing series
Teme:	Consumer behavior > Perception > Motivation and personality

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