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Consumer behaviour

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Dades bibliogràfiques
Autor principal:	Bennett, Peter. D
Altres autors:	Kassarjian,Harold H
Idioma:	English
Publicat:	New Delhi Prentice Hall of India 1983
Col·lecció:	Prentice-Hall Foundations of marketing series
Matèries:	Consumer behavior > Perception > Motivation and personality

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