Cita APA

Kotler,Philip. (1984). Marketing management (5th ed.). Prentice Hall of India.

Citación estilo Chicago

Kotler,Philip. Marketing Management. 5th ed. New Delhi: Prentice Hall of India, 1984.

Cita MLA

Kotler,Philip. Marketing Management. 5th ed. Prentice Hall of India, 1984.