Kotler,Philip. (1984). Marketing management (5th ed.). Prentice Hall of India.
Chicago Edition CitationKotler,Philip. Marketing Management. 5th ed. New Delhi: Prentice Hall of India, 1984.
Cita MLAKotler,Philip. Marketing Management. 5th ed. Prentice Hall of India, 1984.
Atenció: Aquestes cites poden no estar 100% correctes.