Stanton, W. (1978). Fundamentals of marketing/5e (5th ed.). Mc Graw Hill.
Chicago Edition CitationStanton, W.J. Fundamentals of Marketing/5e. 5th ed. Tokyo: Mc Graw Hill, 1978.
MLA Edition CitationStanton, W.J. Fundamentals of Marketing/5e. 5th ed. Mc Graw Hill, 1978.
Warning: These citations may not always be 100% accurate.