Ryals,Lynette, & Mc Donald,Malcolm. (2008). Key account plans: The practitioners guide to profitable planning. Butterworth- Heinemann.
Citação norma ChicagoRyals,Lynette, and Mc Donald,Malcolm. Key Account Plans: The Practitioners Guide to Profitable Planning. Oxford: Butterworth- Heinemann, 2008.
Citação norma MLARyals,Lynette, and Mc Donald,Malcolm. Key Account Plans: The Practitioners Guide to Profitable Planning. Butterworth- Heinemann, 2008.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.