APA Edition Citation

Patil S.G, Pradhan, & Kulkarni. (1983). Modern marketing research (3rd ed.). Himalaya Publishing Company.

Chicago Edition Citation

Patil S.G, Pradhan, and Kulkarni. Modern Marketing Research. 3rd ed. Bombay: Himalaya Publishing Company, 1983.

MLA Edition Citation

Patil S.G, et al. Modern Marketing Research. 3rd ed. Himalaya Publishing Company, 1983.