Kotler,Philip. (1981). Marketing management: Analysis Planning and Control. Prentice Hall of India.
Chicago Edition CitationKotler,Philip. Marketing Management: Analysis Planning and Control. NewDelhi: Prentice Hall of India, 1981.
MLA Edition CitationKotler,Philip. Marketing Management: Analysis Planning and Control. Prentice Hall of India, 1981.
Warning: These citations may not always be 100% accurate.