Kotler, P. (1997). Marketing management: Analysis, Planning, Implimentation and Control /9ed (9ed.). Prentice hall of India.
Chicago Edition CitationKotler, Philip. Marketing Management: Analysis, Planning, Implimentation and Control /9ed. 9ed. New Delhi: Prentice hall of India, 1997.
MLA Edition CitationKotler, Philip. Marketing Management: Analysis, Planning, Implimentation and Control /9ed. 9ed. Prentice hall of India, 1997.
Warning: These citations may not always be 100% accurate.