Kotler, P. (1997). Marketing management: Analysis, Planning, Implimentation and Control /9ed (9ed.). Prentice hall of India.
Citación estilo ChicagoKotler, Philip. Marketing Management: Analysis, Planning, Implimentation and Control /9ed. 9ed. New Delhi: Prentice hall of India, 1997.
Cita MLAKotler, Philip. Marketing Management: Analysis, Planning, Implimentation and Control /9ed. 9ed. Prentice hall of India, 1997.
Precaución: Estas citas no son 100% exactas.