APA Edition Citation

Parasuraman, A. (2009). Marketing research. Houghton Mifflin.

Chicago Edition Citation

Parasuraman, A. Marketing Research. Boston: Houghton Mifflin, 2009.

MLA Edition Citation

Parasuraman, A. Marketing Research. Houghton Mifflin, 2009.

Warning: These citations may not always be 100% accurate.