Citazione APA

Aaker, D. A., & Myers, G. J. (1983). Adverting management/2e (2nd ed.). Prentice hall of India.

Stile di citazione Chicago

Aaker, David. A., e G John Myers. Adverting Management/2e. 2nd ed. New delhi: Prentice hall of India, 1983.

Citazione MLA

Aaker, David. A., e G John Myers. Adverting Management/2e. 2nd ed. Prentice hall of India, 1983.