Saxena,Rajan. (1997). Marketing Management. Tata Mc Graw-Hill.
Chicago Edition CitationSaxena,Rajan. Marketing Management. New Delhi: Tata Mc Graw-Hill, 1997.
MLA Edition CitationSaxena,Rajan. Marketing Management. Tata Mc Graw-Hill, 1997.
Warning: These citations may not always be 100% accurate.