Contemporary Indian Cases in marketing

Míreanna Comhchosúla

• Market-driven thinking
  le: Woodside, Arch G.
  Foilsithe: (2005)
• Consumer behavior and culture : consequences for global marketing and advertising
  le: Mooij, Marieke K. de
  Foilsithe: (2011)
• Marketing, executive and buyer behaviour
  le: Howard, John A.
  Foilsithe: (1963)
• Marketing and consumption of green consumer durables in Kerala /
  le: Saleena, T. A.
  Foilsithe: (2019)
• Rural marketing : targeting the non-urban consumer
  le: Velayudhan, Sanal Kumar
  Foilsithe: (2007)