Contemporary Indian Cases in marketing

Antzeko izenburuak

• Market-driven thinking
  nork: Woodside, Arch G.
  Argitaratua: (2005)
• Consumer behavior and culture : consequences for global marketing and advertising
  nork: Mooij, Marieke K. de
  Argitaratua: (2011)
• Marketing, executive and buyer behaviour
  nork: Howard, John A.
  Argitaratua: (1963)
• Marketing and consumption of green consumer durables in Kerala /
  nork: Saleena, T. A.
  Argitaratua: (2019)
• Rural marketing : targeting the non-urban consumer
  nork: Velayudhan, Sanal Kumar
  Argitaratua: (2007)