Kumar, S. (2007). Marketing and branding: The indian scenario. Dorling Kindersely.
Chicago Edition CitationKumar, S.Ramesh. Marketing and Branding: The Indian Scenario. New Delhi: Dorling Kindersely, 2007.
MLA Edition CitationKumar, S.Ramesh. Marketing and Branding: The Indian Scenario. Dorling Kindersely, 2007.
Warning: These citations may not always be 100% accurate.