Ramaswamy, V., & Namakumari S. (1997). Marketing management (2nd ed.). Mac Millan.
Chicago Edition CitationRamaswamy, V.S, and Namakumari S. Marketing Management. 2nd ed. New Delhi: Mac Millan, 1997.
MLA Edition CitationRamaswamy, V.S, and Namakumari S. Marketing Management. 2nd ed. Mac Millan, 1997.
Warning: These citations may not always be 100% accurate.