Ramaswamy, V., & Namakumari S. (1990). Marketing management: Planning implementation and control (2nd ed.). Macmillan India ltd.
Παραπομπή Chicago StyleRamaswamy, V.S, και Namakumari S. Marketing Management: Planning Implementation and Control. 2nd ed. New Delhi: Macmillan India ltd, 1990.
Παραπομπή MLARamaswamy, V.S, και Namakumari S. Marketing Management: Planning Implementation and Control. 2nd ed. Macmillan India ltd, 1990.
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