Kotler, P. (1997). Marketing management (9th ed.). Prentice-Hall of India.
Chicago Edition CitationKotler, Philip. Marketing Management. 9th ed. New Delhi: Prentice-Hall of India, 1997.
MLA Edition CitationKotler, Philip. Marketing Management. 9th ed. Prentice-Hall of India, 1997.
Warning: These citations may not always be 100% accurate.