Cita APA

Kotler, P. (1997). Marketing management (9th ed.). Prentice hall of India.

Citación estilo Chicago

Kotler, Philip. Marketing Management. 9th ed. New Delhi: Prentice hall of India, 1997.

Cita MLA

Kotler, Philip. Marketing Management. 9th ed. Prentice hall of India, 1997.