APA Edition Citation

Kotler, P. (1982). Marketing management/4e: Analysis planning and control (4th ed.). Prentice Hall of India.

Chicago Edition Citation

Kotler, Philip. Marketing Management/4e: Analysis Planning and Control. 4th ed. New Delhi: Prentice Hall of India, 1982.

MLA Edition Citation

Kotler, Philip. Marketing Management/4e: Analysis Planning and Control. 4th ed. Prentice Hall of India, 1982.

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