Kotler, P. (1982). Marketing management/4e: Analysis planning and control (4th ed.). Prentice Hall of India.
Styl ChicagoKotler, Philip. Marketing Management/4e: Analysis Planning and Control. 4th ed. New Delhi: Prentice Hall of India, 1982.
Citace podle MLAKotler, Philip. Marketing Management/4e: Analysis Planning and Control. 4th ed. Prentice Hall of India, 1982.
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