Cita APA

Kotler, P. (1982). Marketing management/4e: Analysis planning and control (4th ed.). Prentice Hall of India.

Chicago Edition Citation

Kotler, Philip. Marketing Management/4e: Analysis Planning and Control. 4th ed. New Delhi: Prentice Hall of India, 1982.

Cita MLA

Kotler, Philip. Marketing Management/4e: Analysis Planning and Control. 4th ed. Prentice Hall of India, 1982.