O'Guinn, T. C. a. (2007). Advertising and integrated brand promotion (4th ed.). Thomson south western.
Styl ChicagoO'Guinn, Thomas C...[et al.]. Advertising and Integrated Brand Promotion. 4th ed. Australia: Thomson south western, 2007.
Citace podle MLAO'Guinn, Thomas C...[et al.]. Advertising and Integrated Brand Promotion. 4th ed. Thomson south western, 2007.
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